Well, there are actually a few reasons...
1. It's my way of saying thank you for being a dedicated subscriber.
2. Because (unlike other "guru's") I don't make all of my money teaching others how to make money (I actually run real businesses online selling apparel, physical products software, and more)... so because of that, it doesn't hurt me to share with you my best stuff.
3. I get another one of my products in your hands, and when you see how awesome it is, it should get you excited to buy other stuff from me in the future.
4. I'm kinda a show off... I'm not going to lie. I'm sick of people throwing out conversion numbers and their stats without any real proof to back it up. I think 99% of what is said online is complete BS... so I thought it would be a breath of fresh air to publish the TRUE, show the actual stats and #'s behind what we do, and well... honestly, I just want you to think I'm cool. :)